Santa Clausification



Santa Clausification (proper gerund)
 * 1) to soften the image of someone who was once known as an agitator, but whose reputation must be made to appeal to the masses

Origin: as far as The Heroes care, Cornell West said it (via videotape) on the April 10, 2008 episode of The Colbert Report

Example: in his day, Martin Luther King Jr. was considered dangerous by the FBI, so much so, they had a file on him, but after the Santa Clausification of his reputation, he is a cute, jolly, round figurine (see picture at right).