File:EndangeredPrairieMoleCricket.jpg

Screengrab of Dr. Colbert setting the parameters for his book challenge with Paul Krugman:
 * if Krugman's book sells more than Dr. Colbert's I Am America (And So Can You!), Dr. Colbert will stop doing his show
 * if Colbert's I Am America (And So Can You!) sells more than Krugman's book, Krugman must eat his conscience as symbolized by an endangered prairie mole cricket (just like in Pinnocchio), "The Colbert Report", October 2, 2007.