File:Keillor401Spot.jpg

Screengrab of Dr. Colbert's sponsors for his Garrison Keillor interview, formula 401, Stephen's Premium Manseed, "The Colbert Report", September 11, 2007.

The jingle:

If a baby's in your plans, but you just don't have a man

Well Colbert can get it done

When your man is shooting blanks, there's a reason to say thanks,

For Formula 401

Formula 401, it's shipped in dry ice!™