File:BetterPerScreenAve.jpg

Screengrab of DDr. Colbert telling his guest, Astronaut Jim Lovell, that his movie, In The Shadow Of The Moon, on its opening weekend grossed more per screen ($38,281/4 Screens=$9,570.25) than "The Game Plan" ($22,950,971/3,103 Screens=$7,396.38)with Dwayne "The Rock" Johnson, "The Colbert Report", October 3, 2007.