November sweeps

November Sweeps (television jargon)
 * 1) the week in November when networks play shows that they believe will get high ratings in the hopes of showing good numbers to the advertisers.


 * Example: when Laura Bush spent time with families in the Mississippi gulf coast a few days after Hurricane Katrina struck, she did so followed by a television camera crew from the program "Extreme Makeover: Home Edition". However, instead of airing it live or interrupting the regularly scheduled programs, the ABC network delayed airing it until "November Sweeps".