Lucas Conley

August 4, 2008 Nailing

 * book OBD: Obsessive Branding Disorder


 * Vatican credit card
 * baby naming rights sold


 * The interview sponsored by Dr. Pepper, drink it slow, Dr's order
 * Conley claims to have been sponsored by Sunkist


 * instead of innovation, customer service, better products
 * he believes people look for the brand instead, about messaging
 * every brand wants to be a lifestyle brand


 * Sylvester Stallone Pudding™
 * NASCAR Romance Novels™
 * NASCAR also sells packaged meats
 * Kool-Aid brand sneakers™
 * may start foot-flavored Kool-Aid
 * Harley Davidson birthday candles™
 * Playdough Cologne™
 * Hawaiian Limbalm™
 * Reeses Lipbalm™
 * Cheetos Lipbalm™