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Screengrab of Dr. Colbert promising the heroes more about Matthew Reinhart's pending release date for his book Star Wars: A Pop-Up Guide to the Galaxy, which just so happens to share the same day as Dr. Colbert's book I Am America (And So Can You!) as it unfolds, which as Dr. Colbert opens Reinhart's book may or may not be cool, "The Colbert Report", October 2, 2007.